Iyini i-Billboard yeselula? Ukwazi izindleko, usayizi, nenani

1. Isingeniso

Ama-Billboards Mobile, ngokuhamba kwawo, ngokuphumelelayo athwebule ukunakwa komphakathi futhi akhuphule ukuvezwa kwesikhangiso. Abakhangisi bangakwazi ukulungisa izindlela namashejuli ngesikhathi sangempela ngokuya ngezidingo zemakethe, okwenza izikhangiso zincintisane kakhulu. Inqubo yokungenisa amadolobhana kanye nokwanda kwamanethiwekhi omgwaqo kwenze amabhodi e-mobile amabhodi ephathekayo ngokunyuswa komkhiqizo.

2. Iyini i-billboard yeselula?

Ibhilibhodi yeselula, eyaziwa nangokuthiIsikrini se-LED ehambisanayoEmbonini ye-LED, kukhangiswa okuboniswe ezimotweni ezinjengamaloli, ama-trailer, namatekisi. Uma kuqhathaniswa nesibonisi se-LED esilungisiwe, amabhodi weselula anikela ngokuguquguquka okukhulu futhi angakhonjiswa ezindaweni lapho izithameli eziqondiwe zihlangana khona, njengezindawo zokuthenga, kanye nezinkundla zemidlalo. Inzuzo enkulu yamabhodi weselula yimvelo yawo enamandla ashukumisayo, okuvumela izikhangiso ukuthi ziboniswe ezindaweni eziningi, ngaleyo ndlela zikhulise ububanzi nobubanzi bokuvezwa komkhiqizo.

3. Iyini inqubo yokukhiqiza ye-Billboard yeselula?
Inqubo yokukhiqiza iqala ngokunquma usayizi nokuqukethwe kwe-Billboard, njengoba lezi zinto zithonya isisindo nokuqina kwayo. Okulandelayo, isitayela kanye nokwakhiwa kwe-billboard kunqunywa ngokususelwa kwisabelomali kanye nezidingo zemakethe. Ngesikhathi sokukhiqizwa, kwakhiwa uhlaka ngokuya ngosayizi kanye nosayizi we-billboard, lapho kufakwa khona indwangu yokukhangisa noma ezinye izinto. Ekugcineni, i-Billboard yenziwe ngokwezifiso ngokuya ngezidingo zeklayenti ngokungeza umbhalo, izithombe, noma ezinye izinto zokuhlobisa.

4. Ingabe amabhodi weselula afanele ukutshalwa kwemali?

Njengoba kunikezwe ukubuyiselwa okuphezulu okuvelele kokutshalwa kwemali (ROI) kwamabhodi weselula, badlala indima ebalulekile ekunyuselweni kwemakethe, ikakhulukazi izinkampani ezidinga ukukhulisa ukuqwashisa ngomkhiqizo ngokushesha. Amabhodi weselula, ngokungafani nezinye izindlela zokukhangisa, azikhawulwanga ezindaweni ezithile noma ezikhathini, okuvumela ukuboniswa kokukhangisa okuqhubekayo ubusuku nemini. Isibonelo, uhlobo lokudla okusheshayo lungakhuthaza umkhiqizo omusha kubagibeli emizileni emikhulu yethrafikhi ngesikhathi samahora okusheshayo ngamabhodi eselula, uthuthukisa ngokuqondile ukubonakala komkhiqizo.

Ukusebenza kwamabhodi e-mobile amabhodi kuboniswe ngokuphelele emacaleni okukhuthaza amakethe wangempela. Isibonelo, ngesikhathi sokuqaliswa komkhiqizo we-Apple 2024, kusetshenziselwa amabhodi weselula ukukhombisa izikhangiso kuwo wonke ama-expos ahlukahlukene e-Tech, ukuhehelela amakhasimende aqondiwe kanye nokukhiqiza ukuvezwa kwabezindaba kwezenhlalo kuhlobo lomkhiqizo. Kodwa-ke, ukuthi ukutshala imali kuma-billboards weselula kuyafaneleka yini lapho kuncike ekuhlolweni okuphelele kwemakethe eqondiwe, isabelomali, kanye nemiphumela elindelekile. Ngakho-ke, ngaphambi kokwenza isinqumo sokutshala imali, izinkampani kufanele zihlaziye ngokucophelela ukufunwa kwemakethe bese ukhetha ifomethi efanelekile yokukhangisa.

Uma ufuna ukuthola i-Billboard Mobile,I-RTYLEDangenza ikhambi elingcono kakhulu lokubonisa.

I-5

Izindleko ze-billboard yeselula zithonywa yizici eziningana, kufaka phakathi uhlobo, usayizi, isikhathi sokubonisa, nendawo yokumboza. Imvamisa, izindleko ze-Billboard zeselula zingabalwa nsuku zonke, masonto onke, noma ngenyanga.

Nazi ezinye zezinto eziphambili ezithinta izindleko zamabhodi weselula:

Indawo: Ukubonisa izikhangiso ezindaweni ezimatasa noma eziphezulu zethrafikhi kuvame ukufaka izindleko eziphakeme.
Usayizi webhodi lebhodi le-LED: Amabhodi amakhulu akhulayo anomphumela wokubonisa obaluleke kakhulu ngakho-ke woza nezindleko eziphakeme.
Isikhathi sokubonisa: isikhathi eside isikhathi sokubonisa, ukukhuphuka izindleko; Abanye abakhangisi bangase bakhethe ukubonisa izikhangiso ngesikhathi esithile esiphakeme ukusindisa izindleko.
Idizayini ye-AD: Idizayini esezingeni eliphakeme nokukhiqizwa futhi kwandisa izindleko zokukhangiswa.
Ngaphezu kwalokho, izinkampani zingakhetha ukuqasha noma ukuthenga ama-billboards eselula. Ukuqasha kuvame ukulungele imicimbi yesikhashana noma ukukhushulwa, ngenkathi ukuthenga kulungele ukukhushulwa komkhiqizo wesikhathi eside. Izinkampani kufanele zenze izinqumo ezifanele ngokusekelwe kwizidingo zabo zesabelomali kanye nezidingo zokukhangisa.

6. Usayizi wesikhangiso sebhodi leselula leselula?

Amabhodi weselula eza ngosayizi ahlukahlukene, kusuka kuma-Billboards amancane aholwa amatekisi aholwa amabhodi amakhulu aholwa amaloli, ngalinye lisebenza ngezinhloso ezahlukahlukene. Osayizi bebhodi leselula elijwayelekile lifaka:

Isibonisi se-Taxi LEDAma-Billboards: Imibukiso ebanzi enobukhulu obuncane efanelekile ukudlulisela imiyalezo noma iziqubulo ezilula.
Ama-fillboard weloli aholele: Kukhudlwana ngosayizi, elungele ukubonisa okuqukethwe okunzima kokukhangisa okufana nezithombe zomkhiqizo noma imininingwane yokuphromotha.
I-trailer eholwa amabhodi e-trailer: Kungenziwa ngokwezifiso ngosayizi ngokuya ngezidingo, ezilungele ukukhushulwa komkhiqizo omkhulu.
Ubukhulu bebhodi le-billboard lithinta ngqo umphumela wokubonisa nokunaka okutholayo ezilalelini. Ngakho-ke, lapho ukhetha usayizi webhodi yenkokhelo, izinkampani kufanele zibheke izici ezinjengenkimbinkimbi yokuqukethwe kokukhangisa, ibanga kusuka ezithangweni ezihlosiwe, kanye nemvelo lapho kuzokhonjiswa khona isikhangiso. Abaqambi bezikhangiso kufanele futhi basebenzise okuqukethwe kwesikhangiso ngokuya ngosayizi we-Billboard ukuqinisekisa ukuxhumana okucacile kanye nomthelela obonakalayo.

7. Izinzuzo nokubi kwamabhodi weselula

Izinzuzo:

Ukubonakala okuphezulu: Ngokuboniswa kwabo okunamandla, amabhodi weselula maningi amathuba okuthi adonsele ukunakwa kwezithameli ezibanzi, ikakhulukazi ezindaweni ezimatasa zasemadolobheni lapho ubutha bezindawo ezivame ukuphazanyiswa ezinye izinto.
Ukuvumelana nezimo: Abakhangisi bangakwazi ukulungisa kalula indlela yokubonisa nesikhathi samabhilibhodi ngokuya ngesidingo semakethe kanye nemisebenzi yokuphromotha ukuze uhlangabezane kangcono nezidingo zemakethe.
Ukuhlanganiswa okubanzi: Amabhodi weselula awagcini ezindaweni ezimisiwe futhi avele kaningi ezindaweni ezahlukahlukene, akhuphule ukuvezwa kwezikhangiso kanye nokusebenza kahle.

Okubi:

Izindleko eziphakeme: Uma kuqhathaniswa nezinye izindlela zokukhangisa, ukukhiqizwa, ukugcinwa kanye nezindleko zokubonisa kwamabhodi weselula ziphezulu, ezingabeka ingcindezi kwisabelomali somkhangisi.
Umthelela Wesimo Sezulu: Ezimweni zezulu eziphikisayo, umphumela wokubonisa wamabhodi weselula angathinteka, okuholele ekunciphiseni kokukhangisa ngempumelelo.
Ukusebenza okuyinkimbinkimbi
Ukwandisa izinzuzo zamabhodi weselula, abakhangisi kufanele bakha isu lokubonisa elinengqondo elisuselwa ezidingweni nasezinhlosweni zabo zokuqinisekisa ukuthi umphumela wokubonisa webhodibhodi uhlangabezana okulindelwe. Ngaphezu kwalokho, ukukhetha abahlinzeki abafanele kanye nabalingani bakwazi ukunciphisa ngempumelelo izingozi ezingaba khona futhi baqinisekise ikhwalithi nokusebenza ngempumelelo kweBillboard.

8. Isiphetho

Njengendlela ehlukile futhi ephumelelayo yokukhangisa, ama-billboards eselula alungele izinkampani ezidinga ukuthuthukisa ngokushesha ukuqwashisa ngomkhiqizo futhi zimboze izithameli eziningi. Kodwa-ke, ukuthi ngabe le ndlela yokukhangisa ilungile yini ukuthi ibhizinisi lakho lincike ezidingweni ezithile zemakethe, isabelomali, kanye nezinhloso zokuphromotha. Uma ufuna indlela yokukhangisa emisha nesebenzayo, amabhodi weselula angaba yithuluzi elinamandla lokukhushulwa kwakho komkhiqizo.

Uma unemibuzo, ngicelaXhumana nathiManje.