1. Intshayelelo
Iibhodi eziziikhiloji zeselula, ngokuhamba kwabo, ukubamba ingqalelo yabo ngokufanelekileyo kwaye kwandise ukuvezwa kwentengiso. Abakhangisi banokuhlengahlengisa iindlela kunye neeshedyuli ngexesha lokwenyani ngokusekwe kwimfuno yentengiso, ukwenza iintengiso ziya kukhuphiswano. Inkqubo yokufudukela edolophini kunye nokwandiswa kweenethiwekhi zendlela zenze i-Fibboards yeSoftwards ye-Fibboards ye-Trendy yoQinisekiso lweBrand.
2. Yintoni ibhodi yedolophu?
Ibhodi yebhodi ehambahambayo, eyaziwa ngokubaIsikrini se-LEDKumzi-mveliso we-LED, sisibhengezo-ntengiso esiboniswe kwizithuthi ezinjengeelori, iitreyila, kunye neeteksi. Xa kuthelekiswa nesibonisi se-LE-SINESISEKILE, iibhodi ezihamba ngeemoto zibonelela ngokuguqukayo kwaye zinokuboniswa kwiindawo apho ujoliso khona, njengeendawo zedolophu, kunye nebala lemidlalo. Elona ncedo likhulu lweebhodi ezihambahambayo yindalo yabo eguqukayo, ivumela iintengiso ukuba ziboniswe kwiindawo ezininzi, ngaloo ndlela zandisa ububanzi kunye nokunyuka kobubanzi be-brand.
3. Iyintoni inkqubo yemveliso yebhodi yedolophu?
Inkqubo yemveliso iqala ngokumisela ubungakanani kunye nezixhobo zebhodi yebhodi, njengoko ezi zinto zichaphazela ubunzima kunye nokuqina. Okulandelayo, isitayile kunye noyilo lwebhodi yebhodi igqitywe ngokusekwe kuhlahlo-lwabiwo mali kunye neemfuno zentengiso. Ngexesha lemveliso, isakhelo sakhiwe ngokobungakanani beBillboard kunye nobume, apho i-Itriction yeThengiso okanye ezinye izinto zifakwe khona. Okokugqibela, iBhilidboard ihle ngokweemfuno zemfuno zabathengi ngokudibanisa isicatshulwa, imifanekiso, okanye ezinye izinto zokuhombisa.
I-4. Ngaba iibhodi zeemoto ezixabisa utyalomali?
Ngenxa yokubuya okukhulu kutyalo-mali (i-ROI) yeebhodi zemoto, badlala indima ebalulekileyo ekukhuthazeni intengiso, ngakumbi kwiinkampani ezifuna ukongeza ulwazi malunga ne-Brand ngokukhawuleza. Ii-Shoboards zeZithuthi, ngokungafaniyo nezinye iindlela zentengiso, azithintelwanga kwiindawo ezithile okanye amaxesha, zivumela intengiso eqhubekayo ibonisa iwotshi. Umzekelo, uphawu lokutya olukhawulezileyo unokukhuthaza imveliso entsha kubaqhubi kwiindlela ezinkulu zendlela ngexesha le-Rush iiyure kwiibhodi zeselula, ukuphucula ngokucacileyo ukubonakala ngokuthe ngqo.
Ukusebenza kweebhodi eziphathwayo kuboniswe ngokupheleleyo kwiimeko zokupasa zentengiso. Umzekelo, ngexesha lokuqaliswa kweMveliso ka-Apple 2024, iibhodi zefowuni esetyenziselwa ukubonisa iintengiso kwi-APPOP yeTekhnoloji eyahlukeneyo, ekutsaleni ngokuphumelelayo abathengi ekujoliswe kubo kwaye kuvelisa ukuvezwa kwemithombo yeendaba yentlalo. Nangona kunjalo, nokuba ukutyala ukutyala kwiibhodi ezihambahambayo kubalulekile kuxhomekeke kuvavanyo olubanzi lwentengiso yentengiso yentengiso, yohlahlo-lwabiwo mali, kunye neziphumo ezilindelekileyo. Ke ngoko, ngaphambi kokwenza isigqibo sokutyala, iinkampani kufuneka zihlalutye ngenyameko ibango lentengiso kwaye ukhethe eyona fomathi intengiso efanelekileyo.
Ukuba ufuna ukufumana iBhili yeBhodi yeSoftware,IrhabaxaUnokwenza esona sisombululo se-LED SOPHINE.
5. Ixabisa malini i-billboard ye-billboard?
Indleko yebhodi ehambahambayo ichukunyiswe zizinto ezininzi, kubandakanya uhlobo, ubukhulu, ubude bexesha, kunye nendawo yokugubungela. Ngokwesiqhelo, iindleko zebhodi eneenqwelomoya zinokubalwa yonke imihla, ngeveki, okanye ngenyanga.
Nazi ezinye zezinto eziphambili ezichaphazela iindleko zeebhodi zeselula:
Indawo: Ukubonisa iintengiso kwiindawo ezixakekileyo okanye eziphezulu zendlela zihlala zifumana iindleko eziphezulu.
Ubungakanani bebhodi yebhodi ye-LED: iibhodi ezinkulu zeebhodi zinefuthe elibalulekileyo kwaye ke zize neendleko eziphezulu.
Ixesha lokubonisa: ixesha elide ixesha lokubonisa, liphezulu indleko; Ezinye iintengiso zinokukhetha ukubonisa iintengiso ngexesha le-peak ekhethekileyo ukugcina iindleko.
Uyilo lwe-AD: Uyilo olusemgangathweni wenqanaba eliphezulu kunye nemveliso luyakonyusa iindleko zentengiso.
Ukongeza, iinkampani zinokukhetha ukuqasha okanye ukuthenga iibhodi zemoto. Ukuqeshisa kuhlala kulungele iminyhadala yexesha elifutshane okanye ukukhuthaza, ngelixa ukuthenga ilungele ukukhuthaza okwethutyana. Iinkampani kufuneka zenze ukhetho olufanelekileyo ngokusekwe kuhlahlo-lwabiwo mali kunye neemfuno zentengiso.
6. Yintoni ubungakanani bentengiso yebhodi yebhodi yebhodi?
Iibhodi eziziikhiloji zeselula ziza ngobukhulu obahlukeneyo, ukusuka kwi-Bibboards encinci yeTeksi kwiibhodi ezinkulu zelori, nganye isebenze ngeenjongo ezahlukeneyo. Isazisi esiqhelekileyo sekhadibhodi siquka:
Isiboniso se-teksiIibhodi zeBibboard: Ngokwesiqhelo imiboniso-bhanyabhanya ilungele ukuhambisa imiyalezo elula yokuthengisa okanye i-godus.
Iilori ze-LARD zebhodi: Inkulu ngokobukhulu, ilungele ukubonisa umxholo wentengiso ontsonkothileyo onjengemifanekiso yemveliso okanye ulwazi lwentengiso.
I-trailer ikhokelwa yiBibboards: Inokwenziwa ngokwezifiso ngobukhulu ngokweemfuno, ezifanelekileyo ukukhuthaza okukhulu kwe-brand.
Ubungakanani be-Bildboard buchaphazela ngokuthe ngqo isiphumo kunye nengqwalaselo oyifumanayo kubaphulaphuli. Ke ngoko, xa ukhetha ubungakanani beBhodi yeBhodi, iinkampani kufuneka ziqwalasele izinto ezinje ngobunzima bomxholo wentengiso, umgama ovela kubaphulaphuli ekujoliswe kubo, kunye nendawo ekuya kuboniswa ngayo intengiso. Abaqulunqi be-AD kufuneka bafundise umxholo we-AD ngokusekwe kubukhulu beBhilibhodi ukuqinisekisa unxibelelwano olucacileyo kunye nefuthe lokubonakalayo.
7. Izibonelelo kunye nokungalungisi kweebhodi zefowuni
Izibonelelo:
Ukubonakala okuphezulu: Ngomboniso wabo obonakalayo, iibhodi ezinemifanekiso eshukumayo kunokwenzeka ukubamba ingqalelo yabaphulaphuli, ngakumbi kwiindawo ezihamba ezidolophini apho ababukeli bahlala bephazanyiswa zezinye izinto.
Ukuguquguquka: Abathengisi banokuthi balungelelanise indlela kunye nexesha leebhodi zebhodi ngokwemfuno yentengiso kunye nemisebenzi yentengiso yokuhlangabezana kakuhle neemfuno ezahlukeneyo zentengiso.
Ukugubungela ngokubanzi: Iibhodi zeebhodi zeselula azipheleli kwiindawo ezihlala zisigxina kwaye zinokuvela kaninzi kwiindawo ezahlukeneyo, ukuvezwa kwentengiso kunye nokusebenza kwentengiso.
Izinto ezingalunganga:
Ixabiso eliphezulu: xa kuthelekiswa nezinye iintlobo zentengiso, imveliso, ulondolozo, kunye nokubonisa iindleko zeebhodi ezihambahambayo ziphezulu, ezinokuthi zibeke uxinzelelo kuhlahlo-lwabiwo mali lwentengiso.
Impembelelo zeMozulu: kwiimeko ezimbi zemozulu, ifuthe lokubonisa leebhodi zeemoto ezinokuthi zichaphazeleke, zikhokelela ekwenzeni ukwehla kokusebenza kwentengiso.
Umsebenzi ontsonkothileyo: Ukusebenza kweebhodi zeemoto ezifuna iQela loLawulo kunye nokuLondolozwa, ukwandisa iindleko zolawulo lwentengiso kunye nobunzima.
Ukwandisa izibonelelo zeebhodi zeebhodi eziphathwayo, iintengiso kufuneka zenze isicwangciso esifanelekileyo sokubonisa esekwe kwiimfuno zabo zentengiso kunye neenjongo zokuqinisekisa ukuba isiphumo seBillboard Probe ihlangabezana nokulindelwe. Ukongeza, ukukhetha abathengisi abafanelekileyo kunye namahlakani kunokuthobeka ngokufanelekileyo umngcipheko kwaye kuqinisekiswe umgangatho kunye nokusebenza kwebhodi yebhodi.
8. Ukuqukumbela
Njengendlela eyahlukileyo nesebenzayo yentengiso, iibhodi eziziikhiloji ezinqwenelekayo zilungele ukongeza ngokukhawuleza ulwazi kunye nokugubungela abaphulaphuli abaninzi. Nangona kunjalo, nokuba olu hlobo lwentengiso lulungile kwishishini lakho kuxhomekeke kwiimfuno ezithile zentengiso, uhlahlo-lwabiwo mali kunye neenjongo zentengiso. Ukuba ufuna indlela yentengiso entsha nefanelekileyo yentengiso, iibhodi zeemali ezihambahambayo zinokuba sisixhobo esinamandla sokukhuthaza uhlobo lwakho.
Ukuba unawo nawuphi na umbuzo, ncedaQhagamshelana nathingoku.
IXESHA LOKUQALA: AUG-09-2024