The Complete Guide to Mobile Billboard Cost 2024

1. What is the Mobile Billboard?

A mobile billboard is a form of advertising that takes advantage of vehicles or mobile platforms to display promotional messages. It is a highly visible and dynamic medium that can reach a wide range of audiences as it moves through various locations. Unlike traditional stationary billboards, mobile billboards have the unique ability to target specific areas, events, or high – traffic routes. They are often equipped with large, eye – catching displays that can be illuminated for better visibility during different times of the day, including evenings. This form of advertising is designed to capture the attention of pedestrians, motorists, and other passersby, making it an effective way to promote products, services, or events.

2. Types of Mobile Billboards

There are several types of mobile billboards available in the advertising market.

One common type is the truck mounted LED billboard. These are large panels attached to the sides of trucks, usually with high quality graphics printed on them. The trucks can be driven along busy roads, highways, and through urban areas to maximize exposure.

Another type is the trailer based mobile billboard. Trailers offer a large surface area for advertising and can be towed by vehicles to different locations. They can be customized with various advertising elements such as 3D displays or interactive features.

Additionally, there are also smaller vehicle mounted billboards, like those on vans or cars. These are more suitable for targeted advertising in specific neighborhoods or for reaching a more local audience. Some mobile billboards are even designed to be on unique vehicles like buses or trams, which have regular routes and can provide consistent exposure to commuters.

3. Calculation of Mobile Billboard Cost

3.1 LED screen truck for sale

Truck purchase: Selecting an appropriate truck is fundamental. Generally, for a mobile billboard truck, factors such as load – bearing capacity and driving stability need to be considered. A used medium – sized cargo truck may cost between $20,000 and $50,000, while a new one could be $50,000 – $100,000 or even more, depending on the vehicle’s brand, configuration, and functions.

Truck LED display procurement: The quality and specifications of the Truck LED display have a significant impact on the cost. A high – resolution, high – brightness display with larger dimensions (for example, 8 – 10 meters in length and 2.5 – 3 meters in height) may cost between $30,000 and $80,000. Its cost is affected by factors such as pixel density, protection level, and display color. High – quality outdoor LED panels can ensure good visual effects under different weather and light conditions.

Installation and modification costs: Installing the LED display on the truck requires professional modification, including structural reinforcement and electrical system matching. This part of the cost is approximately between $5,000 and $15,000 to ensure the safety and stability of the display during the vehicle’s driving process.

usa mobile billboard

3.2 LED screen trailer for sale

Trailer purchase: The price range of trailers is wide. Depending on the size and load – bearing capacity, a small trailer may cost between $5,000 and $15,000, while a large, more sturdy trailer for carrying a large LED display may cost between $20,000 and $40,000.

Trailer LED screen selection: For the trailer LED screen, if the size is 6 – 8 meters in length and 2 – 2.5 meters in height, the cost is approximately between $20,000 and $50,000. Meanwhile, the impact of the trailer’s structure on the installation and display angle of the display needs to be considered, and it may be necessary to customize the shape and installation method of the LED trailer screen.

Assembly cost: Assembling the LED display and the trailer, including connecting components and adjusting the display angle, costs approximately between $3,000 and $10,000 to ensure the overall firmness and display effect.

3.3 Operating Cost

Truck based mobile billboard: Based on the driving route and mileage, fuel cost is an important part of the operation. If the daily driving mileage is between 100 – 200 miles, the daily fuel cost of a medium sized truck is approximately between $150 and $300. In addition, although the power consumption of the LED display is relatively small, it cannot be ignored during long term operation, which is about $10 – $20 per day.

Trailer based mobile billboard: The fuel consumption of the trailer depends on the type of towing vehicle and the driving distance. If the daily driving mileage is similar, the fuel cost is approximately between $120 and $250, and the power cost of the LED display is similar to that of the truck based one.

If you hire drivers and conduct later stage maintenance, then paying the drivers and maintenance personnel’s salaries is part of the operating cost.

4. Advantages of Digital Mobile Billboard

High mobility and wide coverage: It can travel around the city, including traffic arteries, commercial centers, stadiums, etc., and widely reach different audiences.

Precise positioning: By planning routes, it can target specific target audiences and display in areas where office workers, family consumers, etc. frequently appear, improving the pertinence.

Strong visual attraction: Equipped with high – definition LED displays, dynamic pictures, videos, and animations are more attractive than static advertisements.

Flexible placement: The advertising content and placement time can be adjusted at any time according to factors such as time, season, and event.

Data support: It can collect data such as display location and audience response, facilitating the evaluation and optimization of advertising effects.

digital mobile billboard

5. Conclusion

Digital Mobile Billboard, with its unique advantages, shows strong competitiveness in the advertising field. It combines high mobility, wide coverage, and precise positioning. It can reach areas where target audiences frequently appear, whether it’s bustling commercial areas, commuting arteries, or residential areas. Its high definition LED display presents dynamic visual content, greatly enhancing the attractiveness of advertisements and making the information more likely to be noticed and remembered.

If you want to order a mobile billboard, RTLED will provide you with an excellent solution.

Post time: Nov-08-2024