1. introduction
In the modern display field, transparent LED screen stands out with its transparent characteristics and is widely used in scenarios such as building exteriors, commercial showcases, and stage settings, and its importance is self-evident. Facing the complex products in the market, selecting high-quality and suitable products and making reasonable cost considerations have become the crucial starting point for realizing its value and have a profound impact on the subsequent use effects and benefits. In this article, we will discuss these key points in detail.
2. Key Selection Points of Transparent LED Screen
Display Effect Related
Pixel Pitch: Pixel pitch refers to the distance between LED beads and is usually indicated by the P value, such as P3.91, P6, etc. A smaller pixel pitch means more pixels per unit area and higher image clarity and fineness. Generally, for places where close viewing or high image quality is required, such as indoor high-end shopping mall displays, museum exhibitions, etc., a transparent LED screen with a smaller pixel pitch, such as a product below P3.91, should be selected; while for outdoor large billboards and long-distance viewing scenes, the pixel pitch can be appropriately relaxed to P6 or larger, which can ensure a certain display effect and reduce costs.
Brightness and Contrast: Brightness refers to the intensity of the screen’s light emission, with the unit of nit. Different usage environments have different brightness requirements. For indoor environments, a general brightness of around 800 – 1500 nits is sufficient. Excessive brightness can be dazzling and may affect the screen’s lifespan; while for outdoor environments due to strong light, a brightness of usually 2000 nits or higher is required to ensure clear image visibility. Contrast refers to the ratio of the brightness of the brightest and darkest areas of the screen. High contrast can make the image present richer color levels and clearer details. For example, when displaying white text or images on a black background, high contrast can make the text and images more prominent and clear.
Product Quality and Reliability
LED Bead Quality: LED beads are the core components of the transparent LED screen, and their quality directly affects the display effect and service life of the screen. High-quality LED beads have characteristics such as high luminous efficiency, good color consistency, strong stability, and long service life. For example, using well-known brand LED beads can ensure that during long-term use, the brightness uniformity and color accuracy of the screen will not significantly decrease, and the dead bead rate is low. When selecting, you can understand the brand, model, and related parameters of the LED beads by viewing the product specification or consulting the manufacturer, and you can also refer to the usage evaluations of other users to judge the quality of the LED beads.
Protection Level: The protection level is usually represented by IP (Ingress Protection) and consists of two numbers. The first number indicates the protection level against solid objects, and the second number indicates the protection level against liquids. For transparent LED screens, common protection level requirements include IP65, IP67, etc. A screen with an IP65 protection level can prevent dust from entering and can withstand low-pressure water spraying for a short time; while a screen with an IP67 protection level is even higher and can be immersed in water for a certain period without being affected. If the transparent LED screen needs to be installed outdoors or in a humid and dusty environment, a product with a higher protection level should be selected to ensure its normal operation and service life.
Heat Dissipation Design: Good heat dissipation design is crucial for the stable operation and lifespan of the transparent LED screen. Since LED beads generate heat during operation, if heat cannot be dissipated in a timely and effective manner, it will cause the temperature of the LED beads to be too high, thereby affecting their luminous efficiency, color performance, and service life, and may even cause damage to the LED beads. Common heat dissipation methods include heat sink dissipation, fan dissipation, heat pipe dissipation, etc. For example, some high-end transparent LED display screens will adopt a heat dissipation method combining a large-area aluminum heat sink and a fan, which can quickly dissipate heat and ensure the stable performance of the screen during long-term operation.
Installation and Maintenance Convenience
Structural Design: A lightweight and modular structural design can make the installation process of the transparent LED screen more convenient and efficient. For example, using an aluminum alloy frame structure not only has a light weight, which is convenient for handling and installation, but also has high strength, which can ensure the stability of the screen; at the same time, the modular design allows the transparent LED video wall to be flexibly spliced according to the actual installation size, reducing the difficulty and time of on-site installation. In addition, some products also have connection methods such as quick locks or magnetic suction, which further improve the installation efficiency.
Maintenance Method: The maintenance methods of the transparent LED screen are mainly divided into front maintenance and back maintenance. The front maintenance method means that components such as LED beads and power supplies can be replaced and repaired through the front of the screen without disassembling the entire screen. This method is simple and fast and is suitable for places installed at a high position or with limited space; back maintenance requires maintenance operations from the back of the screen, which is relatively troublesome, but for some screens with complex structures or high requirements for the front appearance, the back maintenance method may be more appropriate. When selecting, a product with a suitable maintenance method should be selected according to the actual installation environment and maintenance needs, and the difficulty of maintenance and the required tools should be understood.
Brand and After-Sales Service
Brand Reputation: Choosing a well-known brand RTLED has advantages in product quality control, technological research and development, production process, etc. Its transparent LED screen has been tested in the market for a long time and has high reliability and stability. RTLED has more than ten years of experience in the LED display screen industry and has strict standards and specifications in raw material procurement, production process management, quality inspection, etc., which can ensure the consistent quality of products. In addition, RTLED has a more complete after-sales service network and a more professional technical support team, which can provide users with timely and effective after-sales service.
After-Sales Service: After-sales service is one of the important factors to consider when purchasing a transparent LED screen. High-quality after-sales service should include product warranty period, technical support, repair response time, repair service quality, etc. RTLED will provide a 3-year product warranty period and is responsible for free repair or replacement of quality problems that occur during the warranty period; at the same time, the manufacturer should also have a professional technical support team that can provide users with installation and commissioning guidance, fault troubleshooting and other technical support services and can respond in a timely manner after receiving a repair request and solve the problem as soon as possible to reduce the impact on user use.
3. Transparent LED Screen Price
Small Size: Generally, a transparent LED screen with an area of less than 10 square meters. The price is usually between $1,500 and $5,000 per square meter. For example, a common indoor P3.91 transparent LED screen used in small shop window display and other scenarios may have a price of around $2,000 per square meter.
Medium Size: An area between 10 – 50 square meters belongs to the medium size, and its price is approximately between $1,000 and $3,000 per square meter. For example, outdoor P7.81 – P15.625 transparent LED screens used in medium-sized commercial building facades or medium-sized shopping mall atriums are mostly in this price range.
Large Size: More than 50 square meters is a large size, and the price is generally between $800 and $2,000 per square meter. For example, a large outdoor P15.625 and above pitch transparent LED screen is often used in large sports stadiums, urban landmark building and other outdoor large-scale site lighting projects. Due to the large area, the unit price is relatively lower.
The price and cost of the transparent LED screen are affected by many factors. Such as the screen’s own specification parameters, including pixel pitch, brightness, etc.; the quality of materials, from LED beads to cabinets; whether the production process is advanced; the brand’s popularity and market positioning; whether there are customized requirements; and the complexity of installation and maintenance, etc., will all cause changes in price and cost. Next, we will discuss in detail the specific aspects that affect the cost of the LED transparent screen.
4. Cost Breakdown of Transparent LED Screen
4.1 Direct Material Cost
LED Beads and Driver Chips
LED beads and driver chips are the key, and their quality and brand determine the price. High-end transparent LED screen panels have excellent performance but a high price, while mid-low-end transparent LED screen panels are relatively cheap. They account for about 30% – 50% of the total cost, and price fluctuations have a large impact on the total price.
Circuit Board and Frame Material
The circuit board material such as FR4 has different conductivity, heat resistance, and stability, and the price is also different. Among the frame materials, aluminum alloy is light, has good heat dissipation and corrosion resistance, but has a high cost; while iron material is the opposite, with a low cost but poor heat dissipation and corrosion resistance.
4.2 Manufacturing Cost
Production Process
The production process is complex, covering SMT patching, potting, welding, assembly, etc. Advanced processes can improve production efficiency and reduce the defective rate, but the equipment purchase and maintenance costs are high. For example, high-precision SMT patching equipment and automated production lines can ensure the patching accuracy and welding quality of LED beads, improve the consistency and reliability of products, but the purchase and maintenance costs of these equipments are high and will increase the manufacturing cost.
4.3 Research and Development and Design Cost
Technological Innovation Investment
Manufacturers need to continuously invest in technological innovation and research and development to improve the performance and competitiveness of the transparent LED screen, such as developing new LED bead packaging technologies, improving the transmittance, reducing power consumption, etc. These research and development investments require a large amount of capital and manpower. For example, the research and development of side-emitting technology takes a long time and a large investment and increases the cost of the transparent LED screen.
4.4 Customized Design Cost
Special projects or personalized needs require customization, involving customized design and development such as size, shape, installation method, display content, etc. The cost of the transparent LED wall is higher than that of standard products.
4.5 Other Costs
Transportation and Packaging Cost
The transportation cost is affected by distance, mode, product weight and volume. The transparent LED screen is large and heavy, and the land or sea transportation cost is high. To ensure safety, using wooden boxes and foam cushioning materials is good, but it will also increase some costs.
4.6 Marketing and Sales Cost
5. High Returns from High Investment
Although the upfront investment cost of the transparent LED screen covers many aspects such as raw material procurement, complex production processes, high research and development design, and extensive marketing promotion, it may seem daunting at first glance, but the returns it brings are extremely impressive. In the field of commercial display, its high-definition, transparent, and highly creative display effect can instantly attract the attention of passing crowds. Whether it is a shop window on a busy commercial street or an advertising space in the atrium of a large shopping mall, it can significantly enhance the brand image and product exposure, thereby driving a significant increase in sales. In large event and sports stadium venues, it can create a stunning visual background and add color to the on-site atmosphere. It can not only win generous orders from the organizers but also gain extremely high brand reputation and industry influence. In the long term, with the maturity of technology and the expansion of the market, its cost will be gradually optimized, and the profit margin will continue to expand, becoming a powerful boost for enterprises to stand out in the fierce market competition, gain substantial profits, and achieve long-term development.
6. Cost-Selection Relationship and Balance
Relationship between High Cost Investment and High-Quality Product: In the selection points of the transparent LED screen, such as pursuing higher display effects, better product quality and reliability, more convenient installation and maintenance methods, and higher-quality brand and after-sales service, manufacturers often need to make high-cost investments in raw material procurement, production process, technological research and development, quality inspection, etc. For example, selecting high-quality LED beads and driver chips, adopting advanced production processes and heat dissipation designs, providing customized solutions, and establishing a complete after-sales service system will all increase the product cost, but at the same time, it can improve the product performance and quality and bring a better user experience.
How to Make a Reasonable Selection Based on Budget: In the case of a limited budget, users need to make trade-offs among various selection points to find the most cost-effective transparent LED screen. For example, if the requirements for display effects are not particularly high, a product with a slightly larger pixel pitch and moderate brightness can be selected to reduce costs; if the installation environment is relatively simple and the requirements for the maintenance method are not high, a product with a back maintenance method can be selected, and its price is relatively lower.
Consideration of Long-Term and Short-Term Costs: When selecting a transparent LED screen, not only the purchase cost of the product should be considered, but also its long-term use cost. Although some high-quality and high-performance products have a relatively high price when purchased, due to their better stability, reliability, and longer service life, they can reduce the later maintenance cost and replacement frequency, thereby reducing the long-term use cost. On the contrary, some low-priced transparent LED screens may meet the needs in the short term, but due to insufficient quality and performance, they may have frequent failures and problems during use, requiring more time and money for repair and replacement, resulting in an increase in long-term use cost.
Post time: Nov-26-2024